Industry News ►
The EVOLUTION Magazine Newsroom
Missouri Cannabis Company Spotlighted Cannabis During Opioid Awareness Month a trope of pharma advertising
Show-Me Organics , operator of leading Missouri cannabis brands including Vivid , Buoyant Bob , Missouri ’ s Own , and Blue Sage Cannabis Deli — introduced a new Ad campaign that mimics the clichéd tropes of pharmaceutical advertising and co-opts the all-too-familiar line “ Ask Your Doctor ” to start a deeper conversation about cannabis .
Show-Me Organics is a family-owned company born from a history of operating local pharmacies in the Kansas City area for over three decades . Now , with a keen understanding of issues in American pharmaceuticals , the family is dedicated to Show-Me Organics ’ “ Patient-First ” mission of expanding education and access to world-class cannabis .
The “ Ask Your Doctor ” campaign leverages the familiar pharmaceutical call-to-action to pose stark questions to make viewers question why opioids can still be widely prescribed while cannabis can ’ t even be mentioned in mainstream media advertising . Sadly , the 30-second Ad was rejected by all major broadcast networks in St . Louis and Kansas City but was accepted to run in cinema , streaming , and digital video on Wednesday , August 30 , one day before Overdose Awareness Day and just ahead of Opioid Awareness Month ( September ). Although September has passed , the message and movement remain valid year-round .
“ It feels like the right time to deliver this message ,” said Show-Me Organics CEO Boston Dickerson . “ Because awareness of our opioid epidemic has become prevalent thanks to government-sponsored campaigns , but those stop short of discussing cannabis as a safer alternative because it ’ s still federally prohibited .”
10 October 2023
“ I started our pharmacy business to help patients , and Show-Me Organics was founded with the same purpose — to improve the lives of our patients ,” said Show-Me Organics President LeAnne Dickerson , who sold the family ’ s pharmacy business after launching Show-Me Organics . “ My husband had a transformative experience with cannabis that helped him regain his sleep , which made us passionate about the cause , especially after witnessing the perils of the pharmaceutical industry .”
Show-Me Organics posted a free guided meditation to its website to aid with sleep , which is one of the greatest struggles of people getting off opioids . The audio track is intended to pair with Vivid Dream Capsules ( photo above ), a product from Show-Me Organics ’ flagship brand . To view the video , visit www . showmeorganics . com .
� See the 30-second Ad rejected by all major broadcast networks in St . Louis and Kansas City by scanning the QR code .
News provided by , Patrick Barry – BYRNE PR