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Proper Cannabis Launches Evolutionary Pheno Hunt with Alien Genetics
Proper Cannabis announced in October its groundbreaking collaboration with Alien Genetics, the legendary breeder behind iconic strains such as Fruity Pebbles, Starfighter, and Alien Rock Candy. The partnership will kick off with a 1056 plant pheno hunt across 15 different strains; an ambitious project designed to identify and launch the next generation of world-class genetics.
A pheno hunt( or“ phenotype hunt”) is the process of growing out multiple seeds from the same genetic cross and carefully evaluating the resulting plants to find the most exceptional expressions. Each seed carries unique traits. Phenos are rated across multiple factors: aroma, resin content, potency, yield, appearance, and morphology. Only the best, most unique phenotypes will be chosen to move forward into full-scale cultivation.
Through this first-of-its-kind pheno hunt, Proper will invite consumers, budtenders, and the Missouri cannabis community to participate in the selection process. Limited-edition“ Pheno Flights”— curated boxes featuring 2, 3, or 4 phenos from the same strain— will allow cannabis enthusiasts to explore and rate rare, unreleased cultivars. Feedback will directly influence which phenos Proper brings to market in 2026.
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“ Partnering with Alien Genetics— a name synonymous with legendary cannabis strains— gives us the opportunity to bring something truly extraordinary to Missouri,” says Matt LaBrier, co-founder and COO of Proper Brands.“ This project unlocks a whole new world of genetic potential. And it gives consumers not just a front row seat, but the ability to steer the ship. As lovers of the plant, this is what it’ s all about.”
“ For me, breeding has always been about pushing boundaries,” said Andy, founder of Alien Genetics.“ Doing large hunts like this one ensures we don’ t miss anything in the gene pool. It allows us to find those rare, one-of-a-kind expressions that people will remember forever. Partnering with Proper Cannabis means bringing our genetics into a new chapter, with a team that respects the plant, the craft, and the culture.”
The Proper – Alien Genetics pheno hunt marks the beginning of an exciting collaboration between two leaders in cannabis innovation, merging Proper’ s cultivation excellence with Alien Genetics’ storied legacy. Learn more about Proper Brands at www. properbrands. com.
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