The EVOLUTION Magazine November 2024 | Page 40

Spotlight on Business
� Continued from pages 18

One Year of Plume

Behind The Scenes of Building a Brand

Plume originally started with six gummy flavors , and over the past year , it added two 1:1 flavors to its edible collection , with additional flavors and products to be unveiled soon .
Managers have also blossomed and flowered at Plume . General Manager Mike Roe grew from managing six employees to over twenty . Roe has been with the company from the conception of the brand , while Dylan Doss , compliance manager , recently joined the team . Both have spent countless hours building this brand into the superb company it is today . Production Manager Jayme Epple joined
Fernando Lopez is astoundingly skilled in getting products into customers ’ hands through Plume ’ s top-tier dispensary partners .
Marketing Director Jimmy Markert brings vast knowledge to the team with his agency , branding , and print trades backgrounds , plus he ’ s an exquisite visionary . Markert joined the team in June and has revamped the Plume brand . Assisting Markert in the marketing department are Community Liaison Jessica Frank and Social Media Manager Judas Meierhoff . They all bring different skill sets and experience levels , working together to build the perfect marketing team .
The multiple brand teams of Plume , Lake Water , Timeless , Flav , and Sprinkle working together under one roof in Humansville , MO . Although they compete in the same cannabis market , their camaraderie through sharing equipment , materials , and workspace , make the brands working together very successful and unique MIP ’ s . ( Photo by Clayton Stallings )
Plume is continually progressing every day . It is adding new products , flavors , and team members to provide consumers with the best of the best . Plume strives to be unique , mindful , and , above all else –– safe ! Pack your bags and “ Take Flight ” into the future with Plume Cannabis . Learn more about Plume products at IG @ PLUMECANNABISMO the team in December 2023 . Epple started in the vault as an assistant to the inventory and distribution manager . From there , she rose to the top and has helped to improve the company in every area she graces .
Plume ’ s executive team progressed forward into a team of six led by owners Dixon Oates and James Christiansen , who have long been involved in the cannabis industry . They have spent their days advocating for cannabis legalization and building their brand into something beautiful . Vice President Traci Black is fierce and has transformed the company ’ s gold standard , which it enjoys today . With her incredible cannabis industry history in Arizona , Black is a true trailblazer . Chief of Operations Dimitri Brown has an impressive background in event coordination and music . Wholesale Manager
Jessica Frank is a native Missourian working for Nodaway Holdings as the Community Liaison . She writes product descriptions and articles for the marketing department along with product photography . She has freelanced for craft cannabis magazines . In 2022 Jessica joined The Cannabis Cult where she educated herself about cannabis while spreading the importance of “ Terpene knowledge ” statewide . Jessica lost most of her vision in 2019 which launched her passion for cannabis and advocating for parents with disabilities . She spent several years as cannabis patient . She lives in Bolivar with her husband , daughter , and three furry children .
40 November 2024