The Evolution Magazine JULY 2024 | Page 34

Gets Creative with AI Art for Brand Awareness
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Hermit ’ s Delight

Gets Creative with AI Art for Brand Awareness
� Alien # 2 Flower – Take Us To Your Hermit
Hermit ’ s Alien # 2 flower offers an otherworldly blend of invigorating and mysterious flavors , propelling users on an interstellar journey through the mystical Ozarks . This strain combines the serene , contemplative solitude of a hermit ’ s existence with the profound depth of space , encouraging a journey of inner discovery and cosmic wonder . With each puff , Alien # 2 promises to unveil the hidden corners of both the universe and the mind , embodying the ancient magic and natural splendor of the secluded wilderness .
● Top Terps : Pinene , Myrcene , Limonene
● Effects : Happiness , Relaxing , Uplifted
Together , we create new artwork weekly , ensuring a constant stream of fresh , innovative content for the brand .” Velasco ’ s artwork contributions are pivotal in producing a variety of swag materials , including t-shirts and stickers , which are released monthly for Hermit ’ s Delight Brands ’ eager consumer base . Her eye for detail and commitment to quality shine through in every project , making her an indispensable part of the creative team .
Before diving into the world of graphic design , Velasco ’ s job duties as packaging and order fulfillment manager include overseeing logistics operations , managing extensive inventories , and collaborating with marketing teams to design and deliver promotional materials . Her efforts led to a 30 % increase in customer engagement and significant cost reductions through strategic supplier negotiations . She is a dedicated professional ,
34 July 2024 seamlessly integrating her skills in logistics , customer service , and graphic design . Her creative vision and strategic mindset make her an asset to any team , driving success and innovation in every project she undertakes .
Matthew Ledbetter provided more details about how they use AI to create impressive pieces of art for the Hermit ’ s Delight brand .
Ledbetter says , “ At Hermit ’ s Delight , we blend the mystical charm of ancient traditions with the cutting-edge capabilities of AI to create captivating artwork that resonates with our brand ’ s enchanting theme . The process begins with a vision inspired by the rich tapestry of herbalism and the magical essence of cannabis . We imagine scenes that transport viewers to a world where nature and mysticism intertwine — think enchanted forests , mythical creatures , and serene landscapes .
“ Using AI tools like DALL · E , we generate initial concepts based on these visions . The AI helps bring our creative ideas to life , producing detailed and vibrant images that capture the essence of our strains . However , the human touch is crucial . We use Photoshop to refine these AI-generated images , enhancing details , adjusting colors , and ensuring the overall composition aligns perfectly with our brand identity . This combination of AI innovation and human artistry allows us to produce unique and enchanting visuals that tell the story of Hermit ’ s Delight .”
Ledbetter continued , “ For example , when creating artwork for our strains like ‘ Pure Fire ,’ we focus on elements that evoke a sense of warmth and energy reminiscent of a crackling campfire in the deep woods . We use AI to generate the initial concept and then refine it in Photoshop , adding personal artistic touches and ensuring the final image reflects our vision . This meticulous process not only highlights the strain ’ s characteristics but also immerses our audience in the magical world of Hermit ’ s Delight .”
I like how Ledbetter defines the use of AI as merely a tool in the artwork ’ s creation process . “ It ’ s like the difference between digging a ditch by hand with a shovel or using a tractor ’ s backhoe .” Imagine the manual
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