The EVOLUTION Magazine January-2023 | Page 51

EXP . 01 / 31 / 23 ( ev ) for 35 % ( 24 % for concentrates , 11 % for edibles ). This is down a few percentage points from the three-year data collected , in which flower made up 62 % of sales .
Popular Concentrates
Crumble Badder Rosin Shatter
One should especially note how concentrates are received by more mature and recreational markets . On a national scale , Flowhub reports flower sales have a huge grip on the medical marijuana market , evidenced by it owning a 64 % share in total medical sales . Recreationally , however , flower is still dominant but only brings in 59 % of sales . Five percent may not seem like a huge difference , but considering the large amounts of money brought in by recreational and medical consumers , these are compelling data that tell a fairly consistent story of marijuana markets growing into maturity .
FlowHub points out that two younger markets — Alaska and Montana — are absolutely crushing it in their flower sales ( totaling 70 % and 69 % of their respective sales ). Alaska has offered both medical and recreational marijuana since 2015 , while Montana brought in New Year 2022 by opening up its marijuana market to adult-use recreational as well . By comparison , though , flower sales in California and Oregon total just 57 % and 58 % of the total sales .
If familiarity leads to expansion — think , “ I ’ ve tried smokable cannabis flower , now let ’ s try an edible ,” — Missouri very well could be trending towards more interest in concentrates . Edibles are increasing in popularity both in the United States and in Missouri . If Missouri medical marijuana patients are more inclined to branch off the traditional flower and try an edible , it could speak to the purchasing trends expected of Missouri adult-use consumers .
With trends showing Missouri ’ s concentrate scene could start bubbling quickly , make sure to keep up with The EVOLUTION Magazine for more information about new products and methods coming out !
Rocco Scarcello is a production floater for Elevate Missouri . He is a former college baseball player , graduating from Missouri Valley College in 2017 before getting into newspaper and radio news / sports broadcasting in north central Missouri , youth baseball tournament coordination in Kansas City , and eventually into the medical marijuana field . He is also a studio artist currently releasing music and working on his first album .
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