THE ESTATE OF GENERAL IDEA Life & Work | Page 23

General Idea Life & Work by Sarah E.K. Smith Showcard Series 1975–79 General Idea, Showcard Series, 1975–79 Serigraphed cards with photographs, each card 45.7 x 35.6 cm Various collections, including the Art Gallery of Ontario, Toronto; the National Gallery of Canada, Ottawa; and Collection of the Carmen Lamanna Estate, Toronto1 Showcard Series illuminates General Idea’s developing mythology during the pivotal first decade of their work together. It documents the many conceptual structures that shaped their work at the time and contains ideas the group advanced in subsequent projects. 23