THE ESTATE OF GENERAL IDEA Life & Work | Page 17

General Idea Life & Work by Sarah E.K. Smith General Idea’s early projects mimicked popular culture formats, such as beauty pageants and picture magazines, in order to forward a critical and satirical view of art, culture, and media. In 1987 the group turned their attention to the AIDS crisis, using strategies developed over the previous eighteen years to new ends. The 1971 Miss General Idea Pageant 1971 17