THE ESTATE OF GENERAL IDEA Life & Work | Page 130

General Idea
Life & Work by Sarah E.K. Smith

Imagevirus (Amsterdam), 1991. © General Idea. Photo credit: General Idea.

Infe©ted Mondrian #9, 1994. Collection of McCarthy Tétrault LLP. © General Idea.

Inside/Outside General Idea Headquarters, Toronto (detail from the installation Light On), 1971. Collection General
Idea. © General Idea.

Installation view of One Year of AZT, 1991, and Pharma©opia, 1992. View from General Idea’s Fin de siècle,
Kunstverein, Hamburg, Germany, 1992–93. Photograph from Collection General Idea, General Idea fonds, National
Gallery of Canada Library and Archives, Ottawa. © General Idea. Photo credit: General Idea.

Jorge Zontal at his sales stand in The Belly Store installation, 1969. Courtesy of General Idea. © General Idea.

Jorge Zontal and Felix Partz during the filming of Light On Documentation, 1971–74. Photograph by AA Bronson.
Courtesy of General Idea. © General Idea.

Khroma Key Klub: The Blue Ruins from the 1984 Miss General Idea Pavillion, 1985. Installation view, De Vleeshal,
Middleburg, the Netherlands, 1985. Courtesy of General Idea. © General Idea. Photo credit: Wim Riemens.

Liquid Assets, 1980. Detail from cover of File Megazine, “Special $ucce$$ Issue,” vol. 5, no. 1 (March 1981). National
Gallery of Canada Library and Archives, Ottawa. © General Idea. Photo credit: Peter MacCallum.

Magi© Bullet, 1992. Installation view from Stux Gallery, New York, 1992. Museum of Modern Art, New York. Courtesy
of Esther Schipper, Berlin, and Stux Gallery. © General Idea. Photo credit: General Idea.

Magic Palette, 1980, from a detail of The Getting into the Spirits Cocktail Book from the 1984 Miss General Idea
Pavilion, 1980. © General Idea. Photo credit: General Idea.

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