Essential Feature
Purple Accounts
How often do you ask for feedback
quite seen it from their perspective. Don’t
from your customers?
just leave it there though……ACT ON IT.
Purple Accounts started just over 8 years
ago from the spare bedroom and from
day 1 we decided on core principles upon
which we would model the business
Rule number 1: you can’t get it right
every time. Different customers have
different expectations and you won’t be
around. These have evolved over the
the best fit for every potential customer.
last 8 years through listening and acting
On reflection, should a customer go
positively towards customer feedback.
elsewhere it is useful to ask whether you
could have done any better considering
Never be afraid to ask your customers
for feedback. Sometimes you might hear
something unexpected and not what
you wanted to hear. This is arguably the
the circumstances, if not then simply
move on, if you could do better then act
quickly. Without customers you don’t
best advice that you will ever receive as
have a business, your customers chose
your perception of how you run your
you because they like what you do and
business could be entirely different to
how you do it. By listening to their
how your customers see it. Never go
on the defensive, it just makes for an
awkward moment and may well damage
the relationship you have with your
customer. Much better to thank them
feedback you are demonstrating your
value in the relationship which you have
with them. Positive feedback, do more of
what your customer likes………Negative
sincerely for their feedback, be honest
with them by saying that you hadn’t
4
(constructive) feedback, treat like gold
dust and act on it. Everybody’s happy.
Ten issues in Culcheth • Lymm • Great Sankey & Penketh • Chapelford • Stockton Heath & Appleton
Thewlwall, Grappenhall & Latchford • Birchwood • Lowton & Golborne • Newton-le-Willows • Warrington Town