specialist knowledge. In this way, Elring helps repair shops work confidently with new technologies, streamline repair processes and strengthen their long-term competitiveness.
‘ As a trusted partner to repair shops and distributors, we aim to provide far more than high-quality replacement parts. Building on our broad product portfolio, technical services, and Elring Garage, we help workshop professionals successfully navigate the challenges of a changing mobility landscape. Shaping the future of mobility together with our customers is a key pillar of our SHAPE30 Group strategy,’ says Dirk Willers, Elring Klinger’ s Chief Sales Officer, whose responsibilities include the aftermarket business for the Elring – Das Original brand.
Elring Garage brings together technical information, services, training courses, webinars, TechTalks, digital learning resources and practical videos on a central platform. Developed in response to strong demand for greater technical support, hands-on knowledge and direct access to specialist expertise, Elring Garage helps repair shops handle diagnostic, maintenance and repair work efficiently while continually expanding their capabilities. The enhanced platform gives workshop professionals quick access to relevant technical information, application guidance and practical support. It therefore helps repair professionals complete repairs more quickly and safely, work confidently with new vehicle technologies, and continually broaden their technical expertise.
Elring Garage is also evolving into an international network for workshop professionals, engine specialists and automotive technology enthusiasts. Digital and face-to-face formats allow participants to connect with peers around the world, build new relationships, and share knowledge and practical experience. The portfolio ranges from technical articles, service information, explodedview drawings to the Elring Academy, hands-on training, webinars, TechTalks, and roadshows, complemented by a service
hotline, the Sealant Advisor, and various community and networking opportunities.
At Automechanika Frankfurt 2026, Elring – Das Original also introduced a new brand identity. The objective of this evolution is to present the brand in a more modern, clearer and internationally consistent way while further improving navigation across all communication channels.
The updated brand identity features a contemporary visual language, refined design elements and a clear visual structure. This enables products, technical information, and its service offerings, to be communicated in an even more structured and targeted manner. Over the coming months, the new corporate design will be gradually rolled out across digital and printed media.
What remains unchanged is what Elring has stood for over decades: quality, reliability, high product availability, a comprehensive product portfolio, technical expertise and strong partnerships with customers and distributors around the world.
LCV applications including Fiat, Ford, Volkswagen, Iveco, Mercedes and Renault vehicles, helping motor factors access dependable stock across high-demand repair areas.
The FAST range has been developed around OEmatching quality standards while maintaining competitive aftermarket pricing, helping customers achieve strong margins alongside dependable product performance.
UPG UK & Ireland operates one of the UK’ s largest aftermarket parts distribution networks, with more than 15,000 products held in stock across its depots and ready for immediate dispatch. Customers benefit from nationwide delivery and strong stock availability designed to support the fast-moving demands of the aftermarket.
Autumn / Winter 2026 The Engine Rebuilder 17