The Emerald Newsletter | Kappa Delta Chi Sorority Winter 2015 | Page 23

Kappa Delta Chi Unveils

New Branding Initiative

Kappa Delta Chi Sorority, Inc. is pleased to announce that it has worked in partnership with Hot Dog Marketing Inc. of Austin, Texas to develop a new award-winning logo and brand identity to reflect the evolving needs of our community service and professional organization. Led by Kappa Delta Chi's Vice President of Public Affairs Gina Garcia, with the help of our National Administrative Council and members of the Board of Directors, the branding initiative began taking shape over the course of 2015.

KDChi’s National President Melanie Rodriguez is excited about the opportunities the rebrand offers, “KDChi is growing and evolving. This is the perfect time to update our visual identify to reflect who we are as a sisterhood."

The branding process started with polling of our membership to gain insight as to what characteristics and visual brand they felt our organization represented and in what direction they wanted to see the organization go. Garcia then produced a request for proposals based off of the feedback that was shared with 15 marketing companies from across the country including Los Angeles, California, Georgia and New York.

Hot Dog Marketing, located in Round Rock, Texas, was chosen based off of initial consults, feedback and their portfolio. Hot Dog Marketing has worked with over 200 local and small businesses in the past three years and has come to be known as a service-oriented agency, a cause that hits close to home for the KDChi family. KDChi was Hot Dog Marketing’s first national rebranding project led by creative director Brandon Cornwell. KDChi leadership worked hand-in-hand with the marketing company to craft a logo and branding initiative that exceeded the expectation.

Once the branding project was near finished, terrific news came that for its branding and graphic design project for KDChi, Hot Dog Marketing won a 2015 MarCom Award. The MarCom Awards recognize outstanding creative achievement by marketing and communication professionals. There were over 6,500 entries from throughout the United States, Canada and 15 other countries in the 2015 competition.

“Our KDChi family is thrilled to have had the opportunity to work collaboratively with Hot Dog Marketing on an award-winning rebrand that gives us the look and feel that best represents our community service organization,” said Gina Garcia, VP Public Affairs. “We went into the partnership and rebrand project with open minds about what the creative process would bring and we’re moving forward with all of our organization ecstatic about it. The new brand gets who we are and the message we’re trying to share with the public.”

This year, KDChi will unveil the logo and launch the rebrand over the course of several communication initiatives. Our members will be able to access the needed materials via a member-only access via our online portal. "As a sisterhood Kappa Delta Chi Sorority drives change in our communities everyday through service that blends education, professionalism, and cultural awareness,” Rodriguez shared. “We are proud to share this new brand that propels our visual identity.”

KDChi is also looking forward to growth and strengthening in all areas of the organization and is excited about the future, including a 30th anniversary in 2017. Kappa Delta Chi is available online at and at @KDChi.

Kappa Delta Chi Sorority, Inc. is a Latina founded, 501 c 7, national sorority who aims to achieve professional development, academic excellence, and graduation of all its members; an organization dedicated to community service to their local university communities with an emphasis on the Hispanic/Latino population.