Level of Cloud
Awareness
Commitment to
Cloud
Influence over
the Cloud
Impact by
the Cloud
Stakeholder 1
Stakeholder 2
Stakeholder 3
Key
High
Medium
Low
Figure 4: Cloud Stakeholder Assessment
als and groups into discrete buckets facilitates building support networks to
anticipate and manage people resistance. The analysis can be broken into two
steps:
Step 1: A common stakeholder assessment approach is to identify and prioritize
groups of individuals who:
• Are directly impacted by the new cloud initiative — including sponsors
and change agents
• Are indirectly impacted by the new cloud initiative — including enablers
• Influence or power the new cloud initiative — including those who are
with you and those who are not
Step 2: Once you complete qualifying constituents into manageable segments,
plot an analysis matrix into columns labeled “Level of Awareness of the Cloud”,
“Commitment to the Cloud” and “Influenced and Impacted by the Cloud.”
The resulting single page data graphic provides a high-level road map of who
you need to engage frequently, at mid-milestone and at major-milestone. For
example, “I need your commitment and active roles in creating my cloud goals;
this is the target you need to meet on a weekly, if not daily, basis.
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