The Doppler Quarterly Winter 2017 | Page 18
DIGITAL DISRUPTION .
Today , the average lifespan of an S & P company is 15 years ( down from 67 in the 1920s ).* Digital disruption is driving this change .
* The Atlantic . Why Companies Die ? April , 2015
16 | THE DOPPLER | WINTER 2017
The Doppler Quarterly Winter 2017 | Page 17
The Doppler Quarterly Winter 2017 | Page 19