The Doppler Quarterly Summer 2019 | Page 64

Cloud itself has many of these traits, but not all. However, we would argue that cloud-native delivers on all these facets. To develop its own Cloud Native Manifesto, an organization needs to fully understand where it positions itself in four specific areas, and how the use of cloud resources can drive change in them. The first, and most important, list of ques- tions focuses on the company’s business itself. The organi- zation is trying to create a cloud-native environment to improve its business. That is the why component that sets up questions about how the company will transform its business by altering its strategies in three other areas – economics, technology and people. Other experts may argue that a Cloud Native Manifesto should create a detailed, baked-in plan that any organiza- tion can follow, step by step, to get to a finish line. That model works for a chef who wants to make a perfect sauce. But IT projects are not recipes to follow. Tomorrow’s ingre- dients and conditions will be different from today’s. Answer- ing questions about how the business, economics, technol- ogy and people impact each other will give a leader a playbook to respond to changes over time. Understanding how the organization is aligned allows the leader to, with assistance, create an innovation engine that will help the organization compete in the marketplace. 62 | THE DOPPLER | SUMMER 2019 Looking at Cloud Native From Every Angle Business Different kinds of businesses are going to use cloud in dif- ferent ways, depending on a long list of factors. B2B and B2C businesses have radically different selling models, so any cloud implementation will need to be sensitive to this. Ask who are the “customers” of the applications you want to build in the cloud – insurance policy holders, or internal groups? While internal groups will start with a certain amount of confidence in the success of the overall cloud delivery strategy, end users might require more education. Who are the users of the application, and what are they using it for? If you are delivering a visual consumer app, you will need to hire skilled designers and commit to a trove of cloud-friendly tools. Then there are other factors to con- sider. What is the projected life span of the application? What is your release strategy? And how are sales mone- tized – through a SaaS model or through legacy, up-front payments? Economics This is where you get down to dollars-and-cents issues: essentially, how to pay for the business benefits you are