From these questions, find those partners that align with your platform and
motions. These are your big planets. Others that fit a small or bespoke use case
are still relevant; however, they may be more of a consumable, rather than a
true ecosystem partner. Align your efforts accordingly.
Look for the Power of Three
Once you have your rough ecosystem defined, look for the power of three. This
is where you and two ecosystem partners intersect, amplifying each other in a
mutually beneficial way. This builds bigger mass and more spin (read velocity)
in the motions at hand. If two of the ecosystem partners have an existing rela-
tionship when they add you in, what will the outcome be? Will you have a bigger
bang?
The Galaxy is Always Expanding; Keep Looking to the
Stars for the Next Solar System to Inhabit
Platforms will expand, mature and die. The lifecycle of a partner will change
over time. Through this process, their value to you and yours to them will also
change. Always keep your eyes looking forward for the edges, looking for the
gaps. Often, that is where the next disruptive solar system is born.
SPRING 2018 | THE DOPPLER | 35