The Mission
Make sure your company has one. Make sure your
division or department has one. It doesn’t have to
be grandiose such as curing cancer but you must
have something that is your guiding light. In addi-
tion to the mission (e.g. “Being the most recog-
nized rock band in the world”) you should also set
some rockstar objectives for the short and long
term (“sell 100,000 copies of our “Rock That Gui-
tar” album in the next 12 months and become plat-
inum album holder in the next 3 years”)
Without the mission, you will not attract top-notch
rockstars as they are simply not interested in
punching the clock. They want to join a band that
is cool, hip and going somewhere. Let’s be honest,
it’s much more exciting playing on the big stage
than playing in someone’s garage.
12 | THE DOPPLER | SPRING 2018