KEY CONCEPT
Experience
Design
Experience Design (XD) is the practice of designing
products and services that delight and drive value
for your customers while aligning with your business
goals. Experience Design best practices include:
• Continually validating solutions with real customers
before building a product
• Fielding prototypes fast and throughout all stages of
the software development lifecycle
• Ensuring you are building products that people actually
need and want to use
64 | THE DOPPLER | SPRING 2017