The evolution of computing technology has dramatically increased the speed at which
companies are able to innovate. Organizations that are slow to adopt this technology
may soon be replaced by innovators who take advantage of all that is offered. For exam-
ple, Blockbuster was thriving with its video rental stores across the U.S., yet its business
could not survive competition from the likes of Netflix, Hulu and Amazon Prime Video.
Those innovators rely heavily on new technologies to deliver video services via stream-
ing over the Internet, eliminating all of Blockbuster’s costly and inefficient DVD delivery
methods.
In recent years, the new trends of artificial intelligence (AI) and machine learning (ML)
via cloud computing services pose wider threats to many more industries. For example,
stock brokers may eventually become irrelevant when online services offer best-case
scenarios for investing, using ML technology that matches investor profiles to well-
tested strategies. The resulting recommendations will be far more accurate and cheaper
FALL 2019 | THE DOPPLER | 43