The Digital Works Newsletter Newsletter | Page 8

In the Works Newsletter November/December 2016 There are now many possibilities and reasons for using video as an effective means of communication. Whether your company needs a promotional production for use at exhibitions or on your website, a training DVD or even a broadcast TV commercial, The Digital Works will be able to advise and guide you through the possibilities. We work every step of the way with our clients. Once a brief has been received and a budget has been decided, we produce an ‘outline script’ to give an overview of the production, it’s aims, and style. Upon approval of this synopsis, we move on to a more detailed script, followed by a ‘storyboard’ - basically, a comic strip version of the script which will convey the shots and scenes. At these stages, details of voiceovers, music and graphics are added, along with locations required. Following this begins the exciting process of shooting the production. Depending on the complexity of the project, this can take less than one day to several months. With everything ‘in the can’ the post-production phase begins. It is here where the footage is assembled into a rough production, along with temporary music and voiceover. We work closely with our clients during the process to gradually create the finished article, making changes here and there, refining the process and adding the completed music, voiceover and graphics where necessary. Finally - we deliver the production to you in whatever medium you require. Simple as that! What if I am considering video production for my business?