INDUSTRY FOCUS sales-driven communication
INDUSTRY FOCUS sales-driven communication
A successful communication strategy is essential for maintaining a strong and lasting presence , attracting investors who will be quick to purchase , encouraging third-party suppliers to offer their best services , and retaining satisfied residents .
Current statistics show boundaries of 6 000- plus residential communities in the country and solid growth of 15 % in the development and construction of residential communities annually . Competition in the market is healthy but fierce , and we know that a brand communication strategy is imperative .
Property prices are , to an extent , based on the service offering : state-of-the-art security , recreational facilities and a private on-site school facility usually make an development more sought-after than one that doesn ’ t offer these amenities , and property prices reflect this . However , most developments are made up of very similar facilities , with a sound security system being a prerequisite , and thus property prices are determined increasingly by location , demand , investment potential and access to external amenities : fitness facilities , lifestyle stores , commercial space , retail – all of which have given rise to the newer , improved concept of mixeduse developments . The increase in new and competing developments is of interest to developers , who continually look to outwit , outsmart and outplay their peers in terms of offerings and market share .
Communication to the consumer is a vital component of driving the perception of a development ’ s value . Brand communication is invaluable as the battle for market presence intensifies . A development ’ s brand holds out to potential residents the promise of superior property values and investment potential .
A successful communication strategy is essential for maintaining a strong and lasting presence , attracting investors who will be quick to purchase , encouraging third-party suppliers to offer their best services , and retaining satisfied residents . By harnessing technology − the World Wide Web , social media , search engine optimisation and relevant linking , which are all necessary to communicate your development ’ s experience powerfully – your content will gain grip and relevance and achieve both the sales and reputation mileage you require . This extends further than the last day of the