The Developer Journal Issue 1 | Page 52

INDUSTRY FOCUS

INDUSTRY FOCUS

The system can display real-time sales information
– such as status or price – for each property , and search across multiple developments via a single map interface .
REDi – REAL ESTATE DEVELOPMENT INTERACTIVE
Founded in 2004 and headquartered in Cape Town , REDi is a specialist online property technology development company that enables property professionals to market , manage and communicate effectively and efficiently .
Consisting of an experienced team of developers , marketers and creatives with a profound understanding of the property industry , REDi ’ s vision is to develop technologies that transform the way the property development industry markets , manages and communicates . These systems enable clients such as property developers and their professional teams , governing bodies such as homeowners ’ associations and bodies corporate , property sales teams , attorneys and managing agents to operate efficiently and effectively throughout the full life cycle of a development project – and specifically in the key areas of sales and marketing , management and administration , and communication .
REDi is currently involved with , and active in , numerous new and established residential and mixed-use property development projects , sectional title schemes , retirement schemes and estate communities throughout South Africa .
REDi has three distinct core product sets that can be used individually as required , or together as one integrated system . These are the iSM ( interactive sales map ), the SiMS ( sales information management system ) and the Community Portal ( an estate management system ). Together , these cover almost every aspect of developing , selling and managing estates .
iSM – INTERACTIVE SALES MAP
Accessible via all modern operating systems and browsers , the iSM provides access to live , real-time sales data and rich visual media . And the responsive interface creates a user experience that scales with your requirements . Potential purchasers and sales teams share a common view of property information as an interactive map , while administrators and sales teams have access to detailed user analytics and leads generated via the interface .
The iSM serves as the visual front end to the SiMS development manager . The information displayed on the iSM is updated automatically as changes are made on the back end , thereby providing prospective purchasers and investors with real-time sales data .
The iSM is more than just a mechanism to display sales information visually . It significantly enhances communication between the sales team and prospective purchasers by recording all user activity , and streaming this information to the SiMS