PROPERTY SALES Page 59 last sale. Today’ s news is no longer tomorrow’ s fish-and-chip wrapping. The longevity of content now also encourages quality of workmanship and credibility, and provides a long-term resource to tap for information, Your message, within a digital enviroment, if utilised correctly, has near-immortality.
You should ensure that all content starts with credibility and association. You need to be showcased as a visionary, so it’ s imperative to outline your vision. Detail your plans to make the vision a reality and discuss the solutions to realtime problems. The communication strategy you follow should be holistic, incorporating print, digital, online, social and networking media platforms for best results. Your message is the silver thread that pulls it all together – and don’ t underestimate the power of your images and video to drive this.
You need industry specialists, content creators and curators, who work the market every day to make this happen. You want a team that’ s been to your site, had drinks in your clubhouse, played golf on your course and, most of all, has got to know your community and others like it. For a new development, you want a team that understands what it takes to launch a new brand, with the experience to do so.
Estate Living Communications is the industry expert that offers unique content creation and ensures the strategic distribution of that content. It’ s a platform that fills a niche and plays an indispensable role in marrying aspects of branding, marketing, networks and communication between the market and investors, which ultimately drives sales.
As the conduit to the market, Estate Living’ s core theme is building the community and, through this, driving sales. Promotion needs to be done in a manner that reflects your community within its specific environments. To avoid waste, your communication needs to be direct, targeted and specific to your market.
The Estate Living platform launched in 2012 and is dedicated to serving the specific interests of estates and developments in the domestic and foreign markets. The platform and its people offer in-depth insight into this exclusive and continuously expanding sector. It serves as a goto resource for“ anything you need to know about estate life under one roof” and an integrated communication and sales referral channel.
The platform is an unbiased multimedia portal into the community, consisting of printed materials, digital publications and communications, a resource website and development portal, a referral business and an affiliate network. Each medium and division serves to drive information, generate sales and opportunities, and bring the community together as a collective. This offers a superior and vital marketing instrument for you to utilise in formulating compelling branding, ongoing awareness and sales.