The Developer Journal Issue 1 | Page 52

INDUSTRY FOCUS

INDUSTRY FOCUS

The system can display real-time sales information
– such as status or price – for each property, and search across multiple developments via a single map interface.
REDi – REAL ESTATE DEVELOPMENT INTERACTIVE
Founded in 2004 and headquartered in Cape Town, REDi is a specialist online property technology development company that enables property professionals to market, manage and communicate effectively and efficiently.
Consisting of an experienced team of developers, marketers and creatives with a profound understanding of the property industry, REDi’ s vision is to develop technologies that transform the way the property development industry markets, manages and communicates. These systems enable clients such as property developers and their professional teams, governing bodies such as homeowners’ associations and bodies corporate, property sales teams, attorneys and managing agents to operate efficiently and effectively throughout the full life cycle of a development project – and specifically in the key areas of sales and marketing, management and administration, and communication.
REDi is currently involved with, and active in, numerous new and established residential and mixed-use property development projects, sectional title schemes, retirement schemes and estate communities throughout South Africa.
REDi has three distinct core product sets that can be used individually as required, or together as one integrated system. These are the iSM( interactive sales map), the SiMS( sales information management system) and the Community Portal( an estate management system). Together, these cover almost every aspect of developing, selling and managing estates.
iSM – INTERACTIVE SALES MAP
Accessible via all modern operating systems and browsers, the iSM provides access to live, real-time sales data and rich visual media. And the responsive interface creates a user experience that scales with your requirements. Potential purchasers and sales teams share a common view of property information as an interactive map, while administrators and sales teams have access to detailed user analytics and leads generated via the interface.
The iSM serves as the visual front end to the SiMS development manager. The information displayed on the iSM is updated automatically as changes are made on the back end, thereby providing prospective purchasers and investors with real-time sales data.
The iSM is more than just a mechanism to display sales information visually. It significantly enhances communication between the sales team and prospective purchasers by recording all user activity, and streaming this information to the SiMS