The Designers Studio - Magazine The Designers Studio - Issue ONE | Page 34

Wikipedia  is a multilingual, web-based, free- content encyclopedia project.  |  wikipedia.com [Image: Siaka S. Traore] Senegalese footwear brand, Nio Far, wants to get mud all over your shoes. Mud cloth, that is. From afar it would appear that founder and designer, El Hadji Malick Badji – alias Milcos Badji – has simply created a footwear of contemporary style. But it’s the use of the mud based fabric known as ‘Bògòlanfini’ (often referred to as Bògòlan) that gives this footwear ethnic depth, rich in meaning. Currently they have a capsule collection of Nio Far released in limited edition. However, we’ll look at their popular ‘Nnéma collection’ to better understand this merger between indigenous and modern style. “Nnéma”, which means comfort, is a collection that features handmade sneakers, made from leather and Bògòlan. The patterns and colours that form on the fabric are no coincidence, with each delivering a unique story or meaning. This mud cloth, which has particular significance in Malian culture, is made by taking hand woven cotton and dying it in a painstaking process using branches, leaves and river mud. [Image: Siaka S. Traore]