The Designers Studio - Magazine The Designers Studio - Issue ONE | Page 16
No doubt, Lulu Mutuli had an
interesting 2017. She was one of the
first Heineken® African Inspired
Fashion Challenge, got to develop their
designs at LEW Design House in
Amsterdam for a week and had her
first fashion showcase; which just
happened to be at Lagos Fashion and
Design Week (LFDW). She was also
one of the five designers in Young
Designers Kenya.
After a whirlwind 2017, anyone would
feel the pressure to capitalise on the
exposure to quickly churn out the next
collection or project. Lulu chose a
different approach.
The SCAD (Savannah College of Art
and Design) graduate enrolled at
Moringa school in 2018 to learn a little
more on Front End Web Development.
A move that plays into the grand
scheme of things. We talked to the
young designer to find out more about
AMILO, software development
exploration and how she plans to tie it
all together:
__________
LULU MUTULI:
The AMILO Brand
Founder Goes Tech
For Fashion
KENYA
Cover Image: Courtesy of AMILO by Lulu Mutuli]
www.tdsblog.com/lulu-mutuli-amilo/ | 16
So…tech development?
After last year, I’ve since done a course in
web development which will eventually
circle back into my fashion career. I’ve
recently started working at a start-up that
deals with UI (User Interface), User
Experience, web development and
possibly applications. UI is basically what
you interact with when using an
application or website. It’s the visuals and
how it looks. Part of my style and themes
that I use in my fashion is related to why I
chose Moringa and the web
development that I’m doing now.
And how would you describe that style?
Initially, it was Afro-futuristic. I was
inspired by how technology is playing an
integral part in Africa and how it’s
evolving and developing. Being part of
the economic narrative, I think that it can
also be part of the creative and visual
one that gets exported worldwide. My
last two collections were Afronauts and
AfroGlitch.