The Designers Studio - Magazine The Designers Studio - Issue ONE | Page 13

Apart from price, what makes you stand out as a
luxury brand?
First of all, the price is defined according to the
product, so automatically every name has a direct
link with the product and not with the price.
Therefore, the quality of the product, the
production specifications, the human factor (who
produces) and how it is produced determines the
price and, consequently that price determines the
designation “LUXURY”.
How would you say your style has evolved since
you started?
We started with a dream and halfway down we
found out that there should be a balance between
dream and reality. That is to say, we should always
believe in our dreams just as we should respect the
dreams of those who consume our products.
Our goal is to be a complete brand and to be able
to compete and lead in any global market,
therefore it is our duty to offer a complete range of
products to the consumer.
[Images: Courtesy of Taibo Bacar]
What steps have you taken as a designer to refine
your brand?
First, learn to know the end consumer; accept and
respect the opinions of others; discover our DNA; set
goals and objectives; work and achieve.
How would you describe the Taibo Bacar client?
Intelligent, Versatile, confident, determined and lover
of simplicity. The TB woman is a common mortal with
dreams and ambitions whose goal is to be and to
make happy.
We hear that they were the inspiration behind your
current collection
Bacar´s Diary is a collection inspired by the Taibo
Bacar woman.
A woman who does not let herself be dressed by the
clothes but instead dresses the clothes, Bacar´s Diary
is a collection which aims to show to the world the
woman that exists inside the soul of the TB creator, a
woman who can be a Brazilian living in NY, a
Japanese living in Bali, an Australian living in
Gaborone or even a Mozambican living in London…
anyway a woman from the world to the world.
www.tdsblog.com/TaiboBacar  |  13