The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 19

How t o Wor k wi t h I nf l uenc er s I t i s vi t al t hat you r emember t hat genui ne i nf l uencer s wi l l onl y be wi l l i ng t o wor k wi t h you i f t hey bel i eve t hat your pr oduct pr ovi des val ue t o t hei r s ubs cr i ber s . Whi l e t he bes t i nf l uencer s may be expens i ve, t hey ar e not engagi ng wi t h t hei r audi ence on t hei r bl og or s oci al channel s f or t he money . I nf l uencer s mar k et i ng i s not j us t payi ng s omebody t o s ay ni ce t hi ngs about you. Peopl e onl y become accept ed as i nf l uencer s becaus e t hey p r ovi de val ue. I f t hey wer e t o t r y and pi t ch i r r el evant or s hoddy pr oduct s t o t hei r f ol l ower s t hey woul d qui ck l y l os e cr edi bi l i t y . They woul d l os e t hei r i nf l uent i al s t at us . I f , on t he ot her hand, you have negot i at ed a f or mal cont r act t o wor k wi t h your i nf l uencer s , you s houl d communi cat e t o t hem your vi s i on of your dr eam pos t . 1 9