The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 19
How t
o Wor
k wi
t
h I
nf
l
uenc
er
s
I
t i
s vi
t
al
t
hat you r
emember t
hat genui
ne i
nf
l
uencer
s wi
l
l
onl
y be wi
l
l
i
ng t
o wor
k wi
t
h
you i
f t
hey bel
i
eve t
hat your pr
oduct pr
ovi
des val
ue t
o t
hei
r s
ubs
cr
i
ber
s
.
Whi
l
e t
he bes
t i
nf
l
uencer
s may be expens
i
ve,
t
hey ar
e not engagi
ng wi
t
h t
hei
r
audi
ence on t
hei
r bl
og or s
oci
al
channel
s f
or t
he money
.
I
nf
l
uencer
s mar
k
et
i
ng i
s not
j
us
t payi
ng s
omebody t
o s
ay ni
ce t
hi
ngs about you.
Peopl
e onl
y become accept
ed as i
nf
l
uencer
s becaus
e t
hey p r
ovi
de val
ue.
I
f t
hey
wer
e t
o t
r
y and pi
t
ch i
r
r
el
evant or s
hoddy pr
oduct
s t
o t
hei
r f
ol
l
ower
s t
hey woul
d
qui
ck
l
y l
os
e cr
edi
bi
l
i
t
y
.
They woul
d l
os
e t
hei
r i
nf
l
uent
i
al
s
t
at
us
.
I
f
,
on t
he ot
her hand,
you have negot
i
at
ed a f
or
mal
cont
r
act t
o wor
k wi
t
h your
i
nf
l
uencer
s
,
you s
houl
d communi
cat
e t
o t
hem your vi
s
i
on of your dr
eam pos
t
.
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