Ingredients ofaSuccessful InfluencerOutreach
Supposeyouhavedonealoftheessentialgroundwork requiredforsuccessfulinfluenceroutreach. Youfeelthat youhaveestablishedagoodenoughrelationshipto approachyourpreferedinfluencersandaskthem forsome form ofhelp. Whatcanyoudotoimproveyourchancesof successatthispoint?
Explainthebenefits-Connectingwithaninfluencerisnotrealy diferentfrom anyothermarketing – youmustexplainthebenefitsto thepersontowhom youarepitching. Whatbenefitcantheyenjoy from havingarelationshipwithyouandyourbrand? Insteadof thinkingabouthowaninfluencercanhelpyou, youneedtothink abouthowyourbrandcanhelptheinfluencer.
Providespecifics – influencersdon’ twantmorework. Ifyouwant theirhelp, thenyouneedtoproposespecifics. Ifyouwantthem to publishaguestpost, forinstance, thenyouneedtopitchwhatyour guestpostwouldcover, indetail.
Createdeadlines – withoutadeadine, aninfluencerislikelyto putyourproposalasideandforgetit. Itisfarbetertocreatea senseofurgency. Ifaninfluencerthinksthatthebenefityou’ ve outlinedmakesitworthwhiletocontribute, thenhewilbehappy toworkwithinarealisticdeadline.
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