The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 15

I
nf
l
uenc
er Out
r
each
One of t
he advant
ages of wor
k
i
ng t
hr
ough an agency i
s t
hat you do not have t
o do much i
nf
l
uencer
out
r
each.
That i
s one of t
he t
as
k
s t
hat you pay t
he agency t
o per
f
or
m f
or you.
Some of t
he pl
at
f
or
ms al
s
o mi
ni
mi
z
e t
he need f
or i
nf
l
uencer out
r
each.
Thi
s i
s par
t
i
cul
ar
l
y s
o i
n t
he cas
e of
pl
at
f
or
ms l
i
k
e F
amebi
t
,
who s
hi
f
t t
he f
ocus ont
o i
nf
l
uencer
s f
i
ndi
ng br
ands
,
r
at
her t
han vi
ce ver
s
a.
I
n t
hi
s
cas
e,
bus
i
nes
s
es cr
eat
e a pr
opos
al
f
or an i
nf
l
uence campai
gn t
hey wi
s
h t
o oper
at
e.
i
nf
l
uencer
s t
hen
mak
e pr
opos
al
s t
o F
amebi
t
.
I
n many ways
,
t
hi
s wor
k
s i
n a s
i
mi
l
ar way t
o f
r
eel
ance mar
k
et
s l
i
k
e Upwor
k
.
Howeve r
,
i
f you do not wi
s
h t
o pay f
or an agency or pl
at
f
or
m,
t
hen i
nf
l
uencer out
r
each i
s an es
s
ent
i
al
s
t
ep f
or any br
and wi
s
hi
ng t
o engage i
n i
nf
l
uencer mar
k
et
i
ng.
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