The Danger Of Wallowing In Brand Ignorance The Danger Of Wallowing In Brand Ignorance | Page 52

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The Danger Of Wallowing In Brand Ignorance

By Dr. Wale Akinyemi

Feed your brand. This is where many people drop the ball. A brand is not built in a day but fed over time. Like a fire, if you stop feeding it, it dies. You feed your brand by living it. By sharpening your skills. By learning. By surrounding yourself with people who challenge you to grow. You feed it by consistently aligning who you are with how you show up.

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Brand ignorance is not a small thing. It is one of the biggest silent killers of potential. You can have all the degrees, all the ideas, all the drive but if your brand is undefined, or worse, defined by others in ways that don’ t serve you, you’ ll keep wondering why doors never open for you.