5 welcome to the 20 th Cycle Show
We ’ ve come a long way in 20 years . From small beginnings to the biggest bike show in the UK , The Cycle Show has reflected the growth in popularity of all things two-wheeled over those same two decades . And we have blossomed and broadened our appeal in tandem with the bike boom .
What would you have seen at that very first show in Islington back in 2003 ?
Mountain biking was flying , but 29inch wheels and 1x drivetrains were as rare as hens ’ teeth at the Business Design Centre . On the road , carbon fibre was edging its way into the limelight , but it would still be a while before it edged out aluminium as the frame manufacturers ’ material of choice . Likewise with carbon wheels .
E-bikes were a far-off pipe dream ; cargo bikes virtually nonexistent . As for gravel bikes back then , nowhere to be seen , yet to be invented . Now these multi-surface , multi-purpose bikes are all the rage , with almost every major manufacturer , alongside niche brands , getting involved in the trend . Who saw that coming in 2003 ?
At all of the Cycle Shows , there ’ s always been great moments that everyone present has taken away with them . It ’ s the brilliant thing about events . They bring people together to share experiences .
We hope you enjoy your time at Alexandra Palace for the 20th edition . There ’ ll be some incredible bikes to look at , cool products freshly dropping for this year , plenty of like-minded and passionate people to talk to and our guests on stage are sure to provide something to remember long afterwards .
We are a cycling nation , finally , and that is something to be very proud of . We like to think The Cycle Show has played its part .
ORGANISED BY : PUBLISHED BY :
THE CYCLE SHOW TEAM : Portfolio Director : Sue Cotterill Event Director : Chris Holman Sales Manager : Alan Parfitt Content Manager : Ian Cleverly Marketing Manager : Tori Wilson Senior Marketing Executive : Izzy Agnew Marketing Executive : Harriet Budds Marketing Intern : Niah Sanderson
PUBLISHING TEAM : Publishing Director : Jon Fellows Business Manager : Jo Burgess A-Z Managment : Linda Dodge Design : Jason Taylor Advertising Director : Charlie Wise Advertising manager : Will Oxenham-Babb
While every effort is made to ensure the accuracy of this publication , the organisers Immediate Live Ltd and the publishers In2 Publishing Ltd . can not accept liability for any statement , error or omissions contained herein . 2023 In2 Publishing ensures that the paper used for printing this publication has been sourced from sustainably managed forests .