'The Cube' Research Folder 1 | Page 73

                                    THE SHORT VIDEO WILL CONTAIN IMAGERY OF HOW TO ACTUALLY WORK THE ‘BLIPPAR’ APP. I WANTED TO SHOW MY AUDIENCE HOW IT THEORETICALLY WILL WORK ONCE EVERYTHING HAS BEEN PUT INTO PLACE, AND ONCE THE CONCEPT/IDEA BECOMES LIVE. VIDEOS THAT ‘BLIPPAR’ SHOW ON THEIR WEBSITE CURRENTLY ARE A LITTLE DIFFERENT FROM WHAT THE CUBE WILL CREATE ONCE THE TWO HAVE COLLABORATED TO MAKE EVERYTHING HAPPEN. THE VIDEO WILL SHOW HOW TO DOWNLOAD THE APP, WHAT YOU ACTUALLY NEED TO DO, AND HOW THE ENTIRE THING WILL WORK. WITHOUT THE VIDEO, IT MAY GET A LITTLE CONFUSING TO CONSUMERS THAT HAVE NEVER USED OR HEARD OF THE APP BEFORE, SO THIS WILL REALLY HELP TO MAKE LIFE EASIER FOR OUR CONSUMERS.