DIGITAL PROMOTIONS REPRESENT THE FUTURE OF MOST INDUSTRIES, INCLUDING
THE GROCERY RETAIL TRADE. EFFECTIVE DIGITAL PROMOTIONS DO MUCH MORE
THAN SIMPLY RE-CREATE THE TRADITIONAL COUPON EXPERIENCE ON A NEW
PLATFORM. MARKETERS ARE FINDING WAYS TO DIGITALLY BRING WALUE TO
CUSTOMERS IN EXTRORDINARY NEW WAY. ADAPTING CURRENT TECHNOLOGY
CAN HELP ATTRACT YOUNGER CONSUMERS”
http://store.mintel.com/grocery-pricing-and-promotion-us-june-2013
THIS MINTEL REPORT
SUGGESTS THAT THE USE OF
PROMOTIONAL TECHNOLOGY
IS GROWING; TECHNOLOGIC
PLATFORMS ARE WHERE IT’S
ALL HAPPENING AT THE
MOMENT. MAKING THE USE OF
TECHNOLOGY AND ITS
WEBSITES WILL REALLY HELP
TO BENEIFT THE CUBE.
CHOOSING TO PROMOTE THE
CUBE ON VOUCHER-CLOUD
AND BLIPPAR WILL HELP TO
MAKE THIS IDEA BECOME A
SUCCESS, IT WILL DRAW IN A
THE CUBE RELIES ON ITS PROMOTIONAL METHODS, AS
IT’S A BRAND NEW IDEA THAT’S COMING TO COVENT
GARDEN. WITHOUT IT’S PROMOTIONAL SERVICES THE
CUBE WOULDN’T GAIN THE CONSUMERS THAT IT NEEDS,
IT WOULD STRUGGLE TO DRAW IN AN AUIDENCE AND
JUST WOULDN’T BE SUCCESSFUL. FOR THIS PARTICULAR
IDEA IT’S BEEN DECIDED THAT POSTERS FOR EACH
BRAND WILL BE MADE, POSTERS IN WHICH WILL BE
ALLOCATED TO ALL FOUR CHOSEN STORES WITHIN
COVENT GARDEN. THESE POSTERS IN THE STORES WILL
HELP TO ATTRACT THE CUSTOMERS THE BRANDS
ALREADY HAVE, AND WILL ALSO CREATE RAISE
AWARENESS OF WHATS HAPPENEING. POP UPS ON
VOUCHER-CLOUD AND ON THE BLIPPAR APP WILL ALSO
BE AVAILABLE TO THEIR CONSUMERS, TO AGAIN RAISE
AWARENESS. A PRSS RELEASE AND INVITE WILL BE
CREATED TO HELP THE IDEA REACH OUT TO THE
‘IMPORTANT PEOPLE’ JUST PROVIDE THAT EXTRA PUSH
TO MAKE THIS A SUCCESS!
WIDE AUDIENCE AND CREATE
EXCITEMENT READY FOR THE
LAUNCH OF THE IDEA.