'The Cube' Research Folder 1 | Page 58

          1. WE CURRENTLY DON’T PROVIDE THAT MANY DISCOUNTS AS A   STORE, OTHER THAN THE OCCASSIONAL MINOR DISCOUNTS DURING SPECIAL PROMOTIONS, OR SPECIAL OCCASIONS ETC…   2. AMERICAN APPAREL LOVES HEARING ABOUT NEW/UPCOMING IDEAS,   I’VE NEVER PERSONALLY HEARD ANYTHING LIKE THIS BEFORE EITHER, SO IT CURRENTLY DOES SOUND QUITE APPEALING.   3. I THINK IT WOULD BRING SOMETHING NEW AND EXCITING BACK INTO COVENT GARDEN, I MEAN, THE PLACE IS LOVELY, BUT NOT A   LOT OF PEOPLE KNOW ABOUT ALL THE THINGS THAT GO OFF AROUND HERE – SO WOULD BE NICE IF THE IDEA MANAGED TO   BRING NEW PEOPLE TO THE AREA! PROVIDING EXCLUSIVE DISCOUNTS TO CONSUMERS IS AMAZING TOO, PEOPLE ARE ALWAYS   UP FOR THINGS LIKE THAT, IT ALSO GIVES THEM THE CHANCE TO PURCHASE SOMETHING THEY MAY NOT HAVE BEEN ABLE TO   AFFORD TO BUY.   4. AMERICAN APPAREL WOULD BENEFIT FROM SOMETHING LIKE THIS YEAH; I MEAN OBVIOUSLY IF THE IDEA WAS SUCCESSFUL THAT IS. IT   WOULD MAKE OUR CURRENT CUSTOMERS EXTREMELY HAPPY; THEY WOULD GAIN DISCOUNTS THAT THEY HAVE BEEN SEARCHING FOR   TO BUY MORE OF OUR PRODUCTS. MAKING OUT CUSTOMERS HAPPY IS WHAT WE AIM FOR – SO IF THIS IDEA CAN AID THAT – THEN   FANTASTIC, LET’S DO IT! 5. AGAIN, IT’S JUST THE SUCCESS THING, ONCE THE BRAND KNEW   THAT THIS IDEA WAS ABLE TO BRING IN MORE CONSUMERS, CREATE   MORE PROFIT I’M SURE WE’D BE UP FOR TEAMING UP WITH YOU! COULD POTENTIALLY BE WHAT THE BRAND HAS BEEN WAITING FOR!     “AMERICAN APPAREL IS A CLOTHING MANUFACTURER,   DISTRIBUTER, AND RETAILER IN THE UNITED STATES. IT IS A VERTICALLY INTEGRAGATED CLOTHING MANUFACTURER,   WHOLESALER, AND RETAILER THAT ALSO PERFORMS ITS OWN   DESIGN, ADVERTISING, AND MARKETING”   AMERICANAPPAREL.CO.UK.