'The Cube' Research Folder 1 | Page 53

                              TO HELP ACTUALLY DECIDE WHICH BRANDS WERE GOING TO BE SELECTED FOR THE TOOLBOX, A SET OF FIVE QUESTIONS WERE GIVEN TO SEVERAL STORES, AND THE FOUR CHOSEN STORES ANSWERED BACK WITH POSITIVE FEEDBACK. AFTER ACTUALLY VISITING COVENT GARDEN AND LOOKING MORE INTO THE BRANDS THAT HAVE BEEN SELECTED FOR THE LAUNCH OF THE TOOLBOX, IT CAME CLEAR THAT EACH BRAND WOULD FIT PERFECTLY WITH THE CONCEPT. ALL FOUR BRANDS AIM TO CATER FOR A YOUNGER AUDIENCE, AND ALL FOUR OF THEM ARE REALLY DIFFERENT FROM EACHOTHER. HAVING FOUR DIFFERENT BRANDS IS EXCELLENT FOR THE IDEA, AS IT WILL ENSURE THAT IT WILL CATER TO A WIDER AUDIENCE, INSTEAD OF JUST A SELECT GROUP OF YOUNG PEOPLE. FINDING EACH BRAND AND ACTAULLY GOING INTO EACH INDIVIDUAL SELECTED STORE IN COVENT GARDEN REALLY, REALLY BENEFITED THIS ENTIRE PROJECT, IT GAVE ME THE CHANCE TO SPEAK TO MEMBERS OF STAFF AND ASK THEM QUESTIONS REGARDING THE IDEA/TOOLBOX. IT WAS DECIDED THAT EACH PERSON THAT WAS APPROACHED IN EACH INDIVIDUAL STORE WOULD BE ASKED THE SAME FIVE QUESTIONS, THEY HAD TO ANSWER THEM THERE AND THEN TO SAVE TIME, AND TO JUST GATHER INFORMATION THAT WAS ACTUALLY NEEDED.