THIS RESEARCH DOCUMENT WILL TAKE A DEEP LOOK INTO
COVENT GARDEN AS A WHOLE, ENTERING INTO Its HISTORY,
CONSUMERS, STORES, RESTURANTES ETC… AND WILL PROVIDE
YOU WITH ALL THE INFORMATION YOU REQUIRE REGARDING
THE CURRENT PLACE. SEVERAL METHODS OF RESEARCH WILL BE
USED THROUGHOUT THE RESEARCH DOCUMENT, INCLUDING
THE FOLLOWING: SECONDARY RESEARCH, PRIMARY RESEARCH,
QUALITATIVE RESEARCH AND FINALLY QUANTITATIVE
RESEARCH. ALL THESE METHODS OF RESEARCH WILL FINALLY
CONCLUDE IN GAINING RESULTS FOR MY CHOSEN CONCEPT IDEA
FOR COVENT GARDEN. THE FIRST HALF OF THE DOCUMENT WILL
PURELY BE BASED ON COVENT GARDEN AS A PLACE, WHICH WILL
THEN LEAD ONTO DISCUSSING MY INTIAL CONCEPT IDEA FOR
COVENT GARDEN, INCLUDING RESEARCH FOR THAT AND ALSO
HOW THE CONCEPT IS ACTUALLY GOING TO BE PUT INTO PLACE.
THIS DOCUMENT WILL ALL EVENTUALLY COME TOGETHER AS
ONE PIECE TO HELP CREATE THE FINAL CONCLUSION/RESULTS
PAGE AT THE END. THE SEVEN P’S WILL BE ENTERED INTO THIS
RESEARCH DOCUMENT, TO HELP PROVIDE A CLEARER
IDEA/IMAGE OF WHAT THE GIVEN CONCEPT WILL HELP GAIN FOR
COVENT GARDENT AS AN AREA. THE GIVEN CONCEPT IDEA WILL
HAVE A PURPOSE AND JUSTIFICATION AS TO WHY IT WILL
BENEIFT COVENT GARDEN, AND WILL SOLELY BE BASED AROUND
ONE PARTICULAR CONSUMER AUDIENCE. AFTER RESEARCHING
INTO COVENT GARDEN A FEW GAPS BECAME CLEAR TO MYSELF
AS AN INDIVIDUAL, SO THROUGHOUT THIS RESEARCH
DOCUMENT THESE GAPS WILL BE IDENTIFIED. FINALLY, A CD
WILL BE PLACED INTO THE BACK OF THE DOCUMENT, A
CREATIVE PIECE WHICH WILL BRING THIS PARTICULAR CONCEPT
IDEA TO LIFE…
HOPE YOU ENJOY xx