'The Cube' Research Folder 1 | Page 38

                  INSTEAD OF JUST TAKING THE EASY ROUTE, OPTING TO USE ‘QR’ CODING FOR GENERATING THE STORE DISCOUNTS, BLIPPAR BRINGS SOMETHING NEW AND EXCITING TO THE TABLE, WHICH WILL HELP ATTRACT THE YOUNGER AUDIENCE IT WANTS TO ATTRACT. ONCE THE CONSUMER HAS ENTERED THE TOOL BOX, CORRECTLY ANSWERED THE THREE QUESTIONS ABOUT THEIR CHOSEN STORE/BRAND, IT WILL TAKE THEM TO ANOTHER SCREEN CONTAINING INSTRUCTIONS ON HOW TO DOWNLAD THE BLIPPAR APP ONTO THEIR SMARTPHONES. THE CURRENT APP DOWNLOADING TIME IS AROUND 2 MINUTES, AND ONCE THE CONSUMER HAS SUCCESSFULLY COMPLETED THE DOWNLOAD, BLIPPAR WILL BE THERE’S, AND THEY WILL THEN BE ABLE TO TAKE THINGS TO THE NEXT LEVEL. CONSUMERS WILL GAIN EXCITEMENT FROM THEIR NEW ‘BLIPPAR’ APP, AND WILL BE INSTRUCTED TO HEAD OFF TO THEIR CHOSEN STORE, TO PHOTOGRAPH AN ITEM OF THEIR CHOICE FROM THEIR ‘WISH LIST’ (FROM THE BRAND THEY SELECTED). ONCE THE ITEM HAS BEEN PHOTOGRAPHED/UPLOADED TO THE BLIPPAR APP, THEY WILL THEN BE ABLE TO RETREIVE EXCLUSIVE, AMAZING DISCOUNTS UPON THAT ONE SELECTED ITEM. ‘BLIPPAR’ ALLOWS IT’S CONSUMERS TO BRING PRODUCTS TO LIFE, THEY WILL BE ABLE TO CREATE FUN, EXCITING SCENARIOS WITH THEIR CHOSEN ITEM, FOR INSTANCE, LETTING BLIPPAR SHOW WHAT THEIR CHOSEN ITEM WOULD LOOK LIKE UPON A PHOTOGRAPH OF THEMSELVES. ‘BLIPPAR’ IS THE FUTURE OF QR CODING; IT’S FUN, EXCITING AND WILL HELP TO CREATE A BUZZ AROUND NOT ONLY THE VIRTUAL TOOL BOX, BUT ALSO THE BRANDS THAT HAVE BEEN SELECTED TO FEATURE INSIDE. THE ‘BLIPPAR’ APP WILL ACTUALLY ALLOW THE TOOL BOXES CONSUMER TO GO OFF AND HUNT FOR THE ITEM THAT THEY HAVE MARKED ON THEIR WISH LIST, AN EXCITING HUNT/VISIT TO THEIR CHOSEN STORE IS MUCH MORE FULFULLING RATHER THAN JUST SCANNING IN A SIMPLE QR CODE UPON A TELEPHONIC DEVICE.