POP=UP DISCOUNT BOX THAT ONLY OCCURS DURING
OFF-PEAK TUBE TIMINGS. THREE SEPARATE SCREENS
INSIDE MAKING THE USE OF YOUTHFUL STORES WITHIN
COVENT GARDEN. SIZE, ZARA AND H&M, SCREENS WILL
GENERATE DISCOUNTS THROUGH THE USE OF ‘BIPPA’.
THE CODES WILL BE GAINED BY THE BOX’S CUYSTOMERS
AFTER CORRECTLY ANSWERING QUESTIONS ABOUT
THEIR CHOSEN STORE. AFTER CUSTOMERS PURCHASE
ITEMS WITH THE USE OF THE DUSCOUNTS, THEY CAN
THEN RE-ENTER THE BOX AND PHOTOGRAPH
THEMSELVES WITH THE ITEM, USING THE #TAG OF THEIR
CHOSEN STORE AND THEIR PURCHASED ITEM. THE
PHOTOBOOTH WILL BE LINKED TO INSTAGRAM FOR THE
REST OF LONDON/WORLD TO SEE. THE FIRST POP-UP BOX
WILL APPEAR DURING THE CHRISTMAS PERIOD, TO HELP
GET DISCOUNTED ITEMS FOR HAPPY CHRISTMAS
SHOPPERS, AND WILL THEN CONTINUE ON IF THE BOX
APPEARS TO BE SUCCESSFUL.