'The Cube' Research Folder 1 | Page 16

THE HIGH-STREET STORES THAT HAVE BEEN LOCATED WITHIN COVENT GARDEN ARE ALL QUITE QUIRKY AND EXTREMELY YOUTHFUL. STORES IN COVENT GARDEN VARY, AS SHOWN UPON PREVIOUS PAGES, YOUR SHOPPING EXPERIENCE CAN GO FROM HIGH-STREET TO SMALL HIGH-END BOUTIQUES, WHICH CLEARLY MANAGE TO BRING IN TOTALLY DIFFERENT CROWDS TO THE AREA. THE HIGHS-STREET, QUIRKY BRANDS ARE ENSUREING THAT THE YOUNGER GENERATION STILL HAVE SOMETHING TO VISIT COVENT GARDEN FOR, AND THE HIGH-END EXPENSIVE BOUTIQUES ARE ENABLING THE MID – OLDER GENERATION TO SHOP/BROWSE IN MATURE CLASSY STORES. I PERSONALLY THINK THIS IS A VERY GOOD MARKETING STRATEGY FOR COVENT GARDEN, AS THE AREA IS ATTRACTING DIFFERENT CROWDS, WHICH NOT ONLY INCREASES THEIR FOOTFALL BUT IT ALSO CREATES A MORE ENERGETIC, CHEERFUL ATMOSPHERE WITH THE MIX OF VISITERS THEY ARE GAINING.