The Credit Professional Winter 2018 Dec_2018_magazine | Page 27

continued from page 25
processing, it seems to me that
customers have come to expect
every piece of data they share
with their financial institutions
can and will be used to deliver
personalized services at the
right time. I believe banks and
other institutions have actually
possessed all the data they
need to fulfill these customer
desires for a long time, yet the
cost (in time and labor) of
processing that data has been
too great—until recently.
Now that we can potentially
process all that data almost
instantly and use AI to provide
actionable advice, credit
decisions, financial products,
and insights to customers
based on their unique
situations and histories,
financial institutions have a
great opportunity to finally
change banking from
transactional to personal and
experiential. I believe financial
firms should consider how to
break down information silos
and arm employees and
customers with real-time
insights. If employees are
empowered with data, they
can also deliver better service at
the point of customer
contact. If financial firms can
do this, they’ll be positioned to
give customers a more
personalized experience at
every touch point.
Certification—The Key to Your Future
Showcases Your Expertise
Helps Advance Your Career
Recognizes Your Accomplishments
Download the certification application form at:
www.creditprofessionals.org
The application form is also available by mail from
Credit Professionals International,
P. O. Box 220714
St. Louis MO 63122
The Credit Professional
26
December 2018