The Credibility Crisis MAL64:25 | страница 81

protocols that specify how to act if a government suddenly imposes trade tariffs or nationalizes assets. These systems help minimize the need for impulsive decision-making, which can often be reactive and less effective.
Moreover, organizations should learn from near misses- instances where a potential political crisis was narrowly avoided. Firms at the forefront of political risk management often create in-house threat-assessment units staffed with professionals who track political developments in real-time. By analyzing near misses and building on lessons learned, companies can continuously refine their risk mitigation strategies and improve their ability to respond to future threats.
Respond to the Risks
When political risks materialize, effective response mechanisms are crucial. Companies should ensure they are capitalizing on near misses- incidents that could have been disastrous but were avoided due to good fortune or timely action. Leaders must avoid the human tendency to attribute these close calls to system resilience rather than acknowledging that their organization’ s systems may be vulnerable. Recognizing and addressing these weaknesses is essential for long-term risk management.
In times of crisis, companies must have a well-defined crisis management plan in place. Good crisis management can be distilled into five steps: assess the situation, activate a response team, lead with values, tell your story( and be honest), and avoid exacerbating the crisis. For example, during political unrest, a company with well-established relationships with local stakeholders can use these connections to gain crucial information or support. Managing the dynamics among multiple audiences- such as consumers, investors, regulators, and the media- is key to preventing further damage. Firms must be prepared to communicate transparently and effectively to avoid worsening the situation.
By adopting these four steps- understanding, analyzing, mitigating, and responding- organizations can enhance their ability to manage political risks.
Conclusion
Political risks are an inherent aspect of conducting business in today’ s dynamic global environment. Whether driven by shifts in legislation, geopolitical instability, or other political events, organizations must be equipped to effectively navigate these challenges to safeguard their operations and protect their long-term success. By adopting a comprehensive political risk management strategy, companies can proactively identify and assess risks, evaluate their potential impact, and implement timely, strategic responses to minimize disruptions. In an everevolving political landscape, preparation is key- having a robust plan in place not only streamlines decision-making during times of uncertainty but also strengthens an organization’ s resilience and ability to thrive in the face of adversity.
Reuben Kisigwa is a strategic consultant and a certified competency-based curriculum developer. You can engage him vide mail at: RKisigwa @ gmail. com.

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