News
Membership success
at Haywards Heath
Golfstream
sponsors Kent
Golf Veterans
League
he introduction
of Flexible
membership at
Haywards Heath Golf Club
one year ago has proved
a huge success, attracting
118 members who are now
contributing to the life of
the Club.
Golfstream, the
leading manufacturer
of all-British, precisionbuilt electric golf
trolleys, has become
sole sponsors of the
Kent Golf Veterans
League.
T
For many years golf clubs
across the UK have suffered
from declining memberships
and rising subscriptions. On
1st June 2013 Haywards Heath
took the brave decision in
an attempt to buck the trend
by making golf membership
affordable for those who can
only play occasionally - the
vast majority of golfers.
Flexible is an innovative way
to belong to a Golf Club
through which members can
enjoy virtually all the benefits
at a justifiable cost. For just
£390, less than a third of a full
subscription, members receive
golf credits on a swipe card
which are deducted everytime
they play. More credits are
used at peak times and less at
quiet times such as summer
evenings.
Analysing the 118 members
who have joined Haywards
Heath’s Flexible membership
in the past year, five percent
have already transferred to
Full and Five-day categories
ISSUE 3
The County Zone SOUTH EAST
– a way of trying the Club
before committing to a Full
subscription.
Not only has Flexible been
attracting new members to
the Club, it has also helped
retain existing members
who were on the verge of
leaving. Nearly forty existing
members have transferred
down to Flexible, but research
indicated that some 20 would
have left the Club completely.
Commenting on the first
year of Flexible membership
Club Chairman, Phil
Williamson, said: “Our
members recognise that the
Club can no longer rely solely
on the old, traditional form
of membership – it is not
suited to the modern lifestyle
pursued by many younger and
busier people. With Flexible
we have developed a category
of membership that has
proved to be very attractive
to those who can play only
occasionally, particularly as it
is priced low at a subscription
that is justifiable.
“The benefits of Flexible have
been over 100 more members
a