you're compelled to live.
“An individual artist needs only a thousand true fans in her tribe. It's enough.”- Seth Godin
Now, some of you may be wondering, why is this kind of blog being posted by a commercial print shop? We love this story because in a way, it is our own. We've only recently embraced the terms of culture, tribes, nations, and the core... and the Seahawks rise to the spotlight for this concept couldn't have come at a better time. We have a living, breathing, successful example of a culture right there in front of our own team. We embraced the Hawks fever with a vengeance both inside our walls and out – they were doing our thing, on this giant scale. And they were showing that it works.
Their passion as a team for their sport and the people that love it only impressed upon us the importance of living that passion for our own sport every day. Internal projects that were on back burners were pulled to the forefront and tackled as a core. We defined ourselves and our vision for our clients to fully embrace what we live out every day, and made them real to the world.
And yes, this does impact our clients. When you choose to work with a company who has a tribal mentality, you're winning. You become an integral part of their story, no matter how big or how small your job is. You're embraced as family, considered a friend, and you know you have someone on your side just as passionate about the success and quality of your print marketing efforts as you are. That's not just your work out there, it's ours too … we'll fight for your product with just as much zest as you would.
"To think is easy. To act is difficult. To act as one thinks is the most difficult." - Johann Wolfgang Von Goeth
If you haven't noticed it already, we'd like to introduce you to our culture. You may have gotten a glimpse of it online, in our community, and of course in our business. Our goal is that we live our culture with such strength that each and every one of you love it as much as we do.
We'd love to have you on this journey with us. In true 12th Man spirit, we'll continue to watch the Seahawks as our example – we're sure you will too. After all, positivity is magnetic and powerful.
See the back cover for images from the Celebrate 48 Parade.
Our New Seiko
We're excited to announve the addition of a new Seiko ColorPainter M64s to our shop floor. We anticipate delivery mid-February.
This Seiko uses SX ink, which is known for it's high color and low odor. We love this for the increased color gamut, high density capabilities, and better outdoor durability.
Another great feature is the new design of this printer. With better air-
flow and larger heater, inks will now dry more quickly and evenly.
The M64s has Dynamic Dot Printing Technology - which controls and optimizes dot size to produce rich, bold and glossy colors with fine details. DDP also creates high density printing without any loss in speed, giving the ColorPainter M-64s backlit film capabilities
The new media take-up unit offers a new loose mode to reduce stress on the print surface and supports reliable continuous printing. The ColorPainter M-64s also comes with a new slide-out mechanism allowing users to easily load and unload media.
Needless to say, this machine will be a huge asset to our floor and print capabilities. Let us know what you think!
TheCORE | Jan Feb 2014 3
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inspireacultureofgiving.BETHECORE.livetheculture.dreambigprintbigbebig.
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