READY
FOR TAKE-OFF
After four years of IMEM, do you think
you are prepared for the media
industry?
Yes. The different courses taught
me several things that I can use
in the future, for instance finance,
marketing and business
communications. A lot of things
that you have to know you learn
in practice. This is why Production
House is such a good concept. It
gives you insights in the real work
environment. Next to that,
internships prepare the students
for the real world.
You were all in the position once: graduating at the ADE
academy and being at the start of your career. Frightened
to the bone, but excited to be successful and determined to
make a change. We talked to two future ADE alumni who are
currently working on their graduation project: Edwin de Bruijn
(IMEM) and Matthias Kapuvari (IGAD). What are their career
preparations, expectations and life goals?
Text JITSKE MARRINGA, VERONIQUE VERDONK
Design FLEUR VAN ‘T SLOT
Name: Edwin de Bruijn
Age: 24
Nationality: Dutch
Study: IMEM 2009 – present
Occupation: Plugged Agency and deep house &
techno Deejay; “The Techtives”.
Graduation project: “The deejay in an online social
environment”
36 THE CONTRIBUTOR
You currently have a job, while
graduating, but if you had to enter the
job market right now do you think you
are an appealing party for potential
employers?
I honestly have no idea. I was very
lucky to have a full-time job even
before I graduated. Some of my
former classmates have problems
finding a job in this industry. It is a
tough market and getting a job is
very hard these days. My advice to
every student is to kick ass at your
internships! Your internship is the
best trial there is. They see you
working every day and you have
the opportunity to create new
contacts. It is not about who you
are but who you know!
You started as an intern at Plugged Agency and got offered a
job. However in the end the combination of work and graduating
caused a study delay. Since you have a job was it ever an option
to not graduate?
Haha! No, it was not. My parents would kill me.
A diploma is very important. What if Plugged Agency
shuts down or what if they decide they can no longer
employ me? I would end up empty-handed because I
did not graduate and without a diploma no company
will hire me. Besides, I have already paid a lot of money
for this study program so it would be no option to throw
that all away.
The changes and evolvements in the media industry are an
on-going process. What is your vision on the industry in your
line of work?
Based on the music industry I think the changes are
promising. Deep House is getting more popular so this
gives me a lot of opportunities. Based on the economy
I think the changes are really bad. Deejays are asking a
shitload of money to play music for an hour. They are
blowing up their own industry. Promoters are no longer
able to book a deejay because clubs or festivals cannot
pay their fees. So instead of making a lot of money, the
deejay is not making money at all because promoters
simply cannot afford it.
“
I was very lucky to
have a full-time job
even before I
graduated
”
THE CONTRIBUTOR 37