The Contributor The Contributor Full Magazine V7 | Page 33

VICTORINOX X NESPRESSO
Two lead recycling partners team up. Sustainability
is an important shared value between the corporate
culture of Victorinox and Nespresso, and therefore
it was straightforward for the two to work together.
They created the pioneer pocket knife, made of
recycled Nespresso capsules. The knife once was 24
capsules of coffee, but now serves as a functional
tool for your everyday adventures.
KFC X NASA: “SPACE SANDWICH“
With the help of NASA-affiliated scientists, KFC
launched their new spicy chicken sandwich literally—
into space. The sandwich was attached to a high-
altitude balloon and launched from Tucson, Arizona.
Although people were arguing about the misleading
name of the sandwich since it did not literally reach
space, the sandwich reached a height of 24 kilometers
above the ground and obtained the desired effect:
everyone was talking about KFC.
SHU UEMURA X SUPER MARIO BROS
Super Mario Bros reaches beyond their original target
group with their collaboration with Shu Uemura, a
Japanese skin-care, makeup and accessories brand.
In honor of the holidays, Shu Uemura launches three
of their most iconic items in collaboration with Super
Mario Bros: cleansing oil shampoo, essence absolue
oil, and master wax. Under the guise of heroes for
your hair, this collection brings us back to 1985, when
our super heroes were still pixelated figures.
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