“Real. Unique. World Positive.”
Those are the standards by which jewelry industry
disrupter Diamond Foundry holds their flawless
“above-ground” diamonds.
Founded in 2012 by Martin Roscheisen and Jeremy
Scholz, both from the tech industry, Diamond Foundry,
in collaboration with Dover Street Market, is changing
the jewelry-making game with its innovative approach
to producing diamonds through 100% carbon-neutral
and renewable energy-based processes, employing
solar power credits to diminish their carbon
footprint to zero
The Diamond Foundry x Dover Street
Market Collaboration is aimed more at the
next generation of luxury consumer. New
luxury consumers value and are willing to
support projects that promote and enforce
sustainability and ethical production. This
is largely how the collaboration succeeds in
the diamond market, and distinguished
supporters such as iPod co-creator Tony
Fadell, Facebook co-founder Andrew
McCollum, and actor Leonardo DiCaprio
are particularly keen on the humane,
sustainable aspect of above-ground diamonds.
Through the support of big-name designers like
Ana Khouri and Delfina Delettrez, man-made
diamonds are radiating with their escalating
recognition and popularity. In fact, even the name
‘man-made’ in relation to diamonds is changing to one
with a more positive connotation. Having been
regarded for so long as ‘synthetic’ alternatives to mined
stones, manufactured has been exuviating its ersatz
image as it progressively edges into the spotlight. Now,
‘lab-grown’ and ‘above-ground’ are the preferred
appellations..