04
ISSUE #8
THE WORKBOOK
Exercise #1
PURPOSE & FOCUS
This is the exercise where we figure out our purpose and our focus. This is WHY we create the content marketing initiative to begin with.
Exercise #2
AUDIENCES
This is where we determine the value of our audience, and choose the focus of the audience profile to whom we want to deliver value.
Exercises #3 #4
STORY
This is where we look at the story we want to tell. Whether we are developing a full multi-media platform or one blog post, the structure of our story helps us to create something differentiated and compelling.
TCA WORKSHOPS ARE DELIVERED ACROSS A RANGE OF TOPICS
We offer one and two-day corporate workshops on the topics of Content Marketing, Storytelling, Content Operations, Audience Development and Journey Mapping, as well as Data & Privacy.
For more information about our workshops, go to www.tca.inc