EXERCISE #3
THE STORY
1. Select Your Idea - Think of the original idea you had, or a new Audience's JBTD.
2. Answer The Four Questions. - Look to the workspace on the next page to answer the four questions.
3. Find a Partner. Ask each other the four questions. Help each other.
4. Brainstorm How does this align with your original idea? Does it change your purpose, and/or your focus, or the JTBD.
5. Re-order It to fit within the premise format.
HINT: Start with your truth!!
11