The Content Advisory Fall, 2017
The WorkBook
This is the workbook for our workshop together. Here you will find all the various workspace questions and blank pages you need to complete the tasks from the day we spend together.
Content Marketing isn't a replacement for advertising, or any other form of classic marketing. So, if it exists, and it's not a replacement - where is the value? Why is it so hard to build a business case for this new approach to developing customer experiences?
Content Marketing is in crisis. Let's fix it.
Content Is In Crisis
A Framework For Governance
Change is everywhere. And while content is prolific, it is not simple - it is a complex, multi-faceted effort that if not managed properly can mean the difference between success and getting sued.
How do we address the elephant in the room, and begin to get our arms around content governance
.Need to get ahold of us:
Robert Rose
Chief Strategy Officer
The Content Advisory
23679 Calabasas Road - Suite 1123
Calabasas, CA 91302
323-230-0243
www.contentadvisory.net
Our Contact Information
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