The Content Advisory Spring, 2017
Content In Crisis
Content Marketing isn't a replacement for advertising, or any other form of classic marketing. So, if it exists, and it's not a replacement - where is the value? Why is it so hard to build a business case for this new approach to developing customer experiences?
Content Marketing is in crisis. Let's fix it.
Listen up, marketers! If your company has anything to do with any resident of the European union, you need to get real familiar with the GDPR, real fast!
New data limitations are about to transform marketing.
Privacy Will Change Marketing
Agile Content Is The Right Track
Creating and executing an effective content strategy is a lot like building a car from scratch, finding a good driver, and trying to win the Indianapolis 500. It's not just complicated, it takes a special kind of preparation.
We have to focus and stay on the right track with an agile content strategy.
It is everywhere. And while content is prolific, it is not simple - it is a coplex, multi-faceted effort that if not managed properly can mean the difference between success and getting sued.
How do we address the elephant in the room, and begin to get our arms around content governance.
Who Will Govern Governance
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